Many small businesses hit revenue goals but struggle financially due to avoidable mistakes—like not knowing their numbers, misunderstanding profit vs. cash, or investing without strategy. This blog breaks down the 7 most common financial pitfalls and how to fix them.
Read More →A Controller keeps your financial house in order—handling compliance, reporting, and internal processes. A CFO looks ahead—shaping strategy, guiding investments, and helping you grow sustainably. While both are essential, they serve very different purposes. Knowing when to hire each one—and why—can transform your business from financially functional to strategically scalable.
Read More →A fractional CFO provides financial strategy, cash flow optimisation, and investment planning—without the cost of a full-time CFO. If you’re scaling, need better financial visibility, or want data-driven decision-making, it might be time to bring one in.
Read More →Cash flow is the lifeblood of any business, yet many companies struggle due to delayed receivables, poor payment strategies, and lack of proactive financial planning. CFOs must go beyond tracking cash flow and implement strategic measures to improve liquidity. Key strategies include: ✅ Accelerating accounts receivable with structured follow-ups and client payment incentives. ✅ Aligning payables with cash inflows to maintain working capital. ✅ Leveraging AI for real-time cash flow forecasting. ✅ Offering early payment discounts to clients. ✅ Negotiating supplier discounts for faster payments. 📌 A strong cash flow strategy ensures financial resilience and business growth. 🚀
Read More →To be investment-ready, a business must leverage its finance team to ensure credible financial forecasts, mitigate risks, and align with management’s vision. Organised due diligence, a scalable financial model, and strong communication are vital to instilling investor confidence. By blending data-backed insights with storytelling, your finance team can showcase growth potential and sustainability, positioning the business for successful fundraising.
Read More →Streamlining financial reporting and analysis can transform decision-making in professional services businesses. By prioritising data integrity, leveraging automation, and embracing real-time insights, companies can move from instinct-based decisions to data-driven strategies. This approach enhances financial clarity and supports sustainable growth and efficiency in an increasingly competitive market. Integrating technology with human expertise will be critical to future success.
Read More →Here you will find all the crucial KPIs to grow your startup and scale your Services Business
Read More →Dive into the world of business financing, where strategic planning meets creative problem-solving. From the careful timing of loan applications during financial highs to leveraging unconventional financing methods during crunch times, this narrative walks you through the essentials. A loan journey means building fruitful relationships with lenders, navigating negotiations, and using every financial decision to steer your business towards sustainable growth.
Read More →Have you ever wondered about the strategic use of financial metrics and KPIs and their crucial role in steering business decisions? We cover the importance of contextualising these metrics within business operations, effective communication strategies to non-financial stakeholders, and the process of leveraging these insights for strategic decision-making.
Read More →What is the critical role of a Chief Financial Officer (CFO) in small businesses, especially a part-time one? When should a CFO be hired, and what strategic benefits do they bring? We cover all the questions around that and how a fractional CFO can align business operations with financial strategies and we emphasise the importance of selecting a CFO who fits the company culture and understands specific business needs.
Read More →Today's CFOs go beyond managing money, using smart planning and tech to support business growth and improve the workplace by focusing on people's needs.
Read More →Explore Pricing Strategies for Agencies a guide that explores shifting from traditional to innovative pricing models for growth and client partnerships, advocating a strategic, adaptable approach for industry success.
Read More →Navigating Financial Strategy Amidst Industry Dynamics offers insights into adjusting financial strategies for changing markets. It covers understanding market dynamics, the significance of cash flow and ROI, and balancing agility and stability in planning. Emphasising data-driven decision-making, it concludes with strategies for anticipating future market shifts.
Read More →Read a story of a startup's journey from the first seed funding all the way to Series C. It's a tale of challenges, growth, and smart decisions. From the excitement of the early days to the strategic expansions, we share insights and advice on navigating the financial ups and downs. We explore how startups can move forward, make the right choices, and grow into successful companies.
Read More →Growth modelling is at the core of what we do at growthCFO, both on the client side and internally. It lets us predict outcomes with accuracy, which allows for greater control of our investments, and can be applied to any business to achieve remarkable benefits.
Read More →We know that cash isn’t everything, but it is a lot. Without it, doing business becomes a lot harder, especially when using growth marketing. Without cash, marketing becomes near impossible.
Read More →A good growth model should prevent things from breaking as you scale. So, how do you build one for your company? Check out our complete guide to building a growth model to help your company grow.
Read More →Emotions are natural, but they shouldn’t drive business decisions. Founders and finance leaders need to lead with data, resilience, and strategic thinking—especially in high-pressure moments. From understanding profitability to making tough calls, keeping emotion out of your financial decision-making is key to building a sustainable, scalable business.
Read More →In the ever-evolving landscape of business, there exists a unique and often underestimated synergy between two critical facets of an organisation: marketing and finance. At first glance, these two functions may appear worlds apart, with marketing focusing on creative strategies to engage customers and finance concentrating on numerical precision and fiscal responsibility. However, a powerful commonality emerges beneath the surface – the shared objective of driving business growth.‍This article will explore how you can supercharge your growth potential by uniting marketing and finance to work stronger together. From data-driven decision-making to the delicate balance between short-term gains and long-term vision, we'll delve into how marketing and finance collaborate to achieve a common goal. To illustrate these principles, we'll draw upon real-world scenarios and insights, showcasing how these two vital functions combine to create a harmonious symphony of business strategy.
Read More →The Chief Financial Officer (CFO) role has come a long way. It used to be all about numbers – budgets, expenses, and financial reports. But now, things have changed. Today's CFOs are doing much more. They're not just watching over the company's money; they're helping to steer the entire business towards its goals.In this blog, we will explore how the CFO's role has transformed from being strictly financial to becoming a key strategic player in the business. We'll look at real-world examples where CFOs have significantly impacted their companies' direction and success. This shift in role is not just a trend but a reflection of the changing business landscape where financial insight merges with strategic vision.
Read More →Putting finance at the heart of the business allows you to connect all the dots, have the business work in harmony, grow faster, and substantially reduce setbacks. By analyzing the data provided by all the departments, finance can design a master template, a master data budget, or a growth plan to make the right decisions that can help you effectively grow the business.
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